In order to create excitement for Mr Kipling, the brand name of UK’s largest cakes, pies and baked goods manufacturer since 1976, JWT London has unveiled a giant billboard made entirely of tiny cakes.
The poster is situated at Westfield London in Shepherd’s Bush, and it is constructed out of 13,360 individual Mr Kipling cakes.
The billboard, which was on display for all about 8 hours was deconstructed, with cakes given out to passersby. Way to spread the joy with everyone!
[via The Poke]