You would probably be able to identify Levi’s logo even without the brand name emblazoned across it.
Creative studio Build and branding agency Fresh Britain collaborated to create a striking typeface to represent the denim company’s brand vision of “Authentic Expression”—this unique “typographic visual language” is “informed and constructed using” the Levi’s logo.
Showing how one aspect of a corporate identity can directly influence another aspect, this typeface definitely stays true to the essence of the Levi’s brand.
View more images of this custom typeface here.
[via Build]