29 January 2015

Watch: Why Super Bowl Ads Cost $4 Million Each

It is no big secret that the biggest stars of Super Bowl, besides the entertaining half-time shows, are the awesome commercials that will be shown during the big game.

Due to its high-profile air time, a 30-second advertisement slot during Super Bowl reportedly costs an average of US$4 million.

The folks at Fast Company have created a three-minute video that explains the reasons behind the hefty price tag, together with a brief summary of how Super Bowl has evolved over the past 49 years.

Check out the video below.

[via Fast Company, images via video screenshots]