Image via @georgiamayjagger
The #SmearforSmear campaign, currently trending on social media, could very well be this year’s version of 2014’s viral ALS Ice Bucket Challenge.
Created by UK-based organization Jo’s Cervical Cancer Trust, the social media campaign hopes to drive awareness about cervical cancer among young women.
Participants are encouraged to post photos of themselves with smeared lipsticks across their cheeks, giving women a visual reminder to go for regular smears tests that could help them prevent cervical cancer.
You can join the cause by posting your smeared lipstick selfies on Facebook, Twitter and Instagram under the hash tag, #SmearforSmear.
Head here for more information about the campaign.
— Mandip Gill (@MandipGill) January 25, 2015
In honor of Cervical Cancer Awareness Month, help raise awareness for cervical cancer prevention by sharing your lipstick smear selfie with the hashtag #SmearForSmear. Don't forget to book your Pap smear tests and invite the women in your life to do the same. ❤️💋
— Ellie J Mortimer (@CaptainEllie) January 26, 2015
According to the American Cancer Society, #cervical #cancer was once one of the most common causes of cancer #death for American #women. But over the last 30 years, this death rate has gone down by more than 50%. The main reason for this change was the increased use of the #Pap test. #SmearforSmear #CCPW #RedLipstick #Selfie #Prevention #Awareness #GetTested #WomenUnite