29 January 2015

Photographer Creates USB Drives That Look Like Realistic Severed Thumbs

[Click here to view the video in this article]

Toronto-based photographer Justin Poulsen, with the help of Canadian creative agency Rethink, has came up with a creative way to promote his portfolio, which would leave a lasting impression on his potential clients.

Justin wanted to emphasize to his clients his strength in building physical props for his photography works, rather than relying on digital trickery—he went on to make hyperrealistic props of a severed thumb, which doubles as a USB thumb drive that contains his works.

What do you think of his personal branding campaign?

[via Laughing Squid, images via Justin Poulsen]