30 January 2015

Infographic: Why Google Spends So Much Money On Acquiring Other Companies

According to UK-based design and marketing agency Aptitude, “2 years prior to Jan 2014, Google outspent its 5 closest rivals on acquisitions combined”—for a relatively young company, the internet giant has certainly been shopping a lot.

This infographic reveals the strategy behind Google’s most expensive acquisitions, including famous sales like that of YouTube, Motorola and Dropcam.

For instance, did you know that Google spent US$3.2 billion on NestLabs, a company which makes smart thermostats and smoke detectors, because it wanted to expand its presence in consumer homes?

Read more about Google’s reasons for acquiring the companies it bought, and find out which others it would probably snap up in the future, in the infographic below.

Which company do you think would catch Google’s eye next?

Click on image to enlarge

Click on image to enlarge

[via Aptitude]