30 January 2015

Renowned Designer Talks About What Makes A Great Logo In New Book

Design journalist and author Michael Evamy will be releasing a follow-up to his successful “logo bible”, LOGO, that was released in 2007.

Titled Logo: The Reference Guide to Symbols and Logotypes, the new book, printed as a mini version with publisher Laurence King, includes more than 1,300 symbols and logotypes, giving designers a visual and comprehensive guide to logo design and its history.

In an interview with It’s Nice That, Evamy talked about his favorite logos, his thoughts on what makes a great logo, and how designers should approach the process of creating one.

Evamy’s new book will be available in February 2015—you can place an order here.

Scroll down for excerpts from Evamy’s book, or head here to read the interview in full.

[via It’s Nice That, images via Laurence King]