Kaliningrad, Russia-based photographer Ashot Gevorkyan has created a set of animated GIFs that reveals the amount of retouching that goes into commercial photography before the final image is obtained.
Some of the photographs Gevorkyan shot include one for a promotional calendar of a parking lot that was transformed into a sunny outdoor scene, and an ad for Russia’s BFA Bank featuring a female jogger.
He also showed how composite photographs are created, by shooting subjects in a studio and combining images during processing.
Check out some GIFs below and view more here.
[via PetaPixel and Orms Connect, GIFs via Ashot Gevorkyan]