Designer Scott Thomas from Chicago-based studio Simple.Honest.Work. has created a simple deck of cards that can help creatives define and establish their branding identity easily.
Designed to be played as a group, “The Brand Deck” contains double-sided cards that feature 100 adjectives like “experimental” and “traditional”, which can be sorted into three groups: “You are”, “You are not” and “Does not apply”.
Would you use this card game to help you in your branding exercises?
Take a closer look at The Brand Deck in the video and images below, or head here to pledge your support for this product.
[via Quipsologies, images via Kickstarter]