[Click here to view the video in this article]
Pizza Hut is introducing the ‘Mitey Stuffed Crust’—a new Vegemite-filled pizza only available in Australia.
This move of exclusivity is brought out in its clever ad by agency Host Sydney.
Enlisting the help of visitors who are staying at a backpackers’ hostel, the commercial showed pizza lovers from various countries being put off by the taste of Vegemite, while the Australian guests savored the new flavor.
Check out the ad below:
[via Adweek, images via Pizza Hut Australia]
Pizza Hut is introducing the ‘Mitey Stuffed Crust’—a new Vegemite-filled pizza only available in Australia.
This move of exclusivity is brought out in its clever ad by agency Host Sydney.
Enlisting the help of visitors who are staying at a backpackers’ hostel, the commercial showed pizza lovers from various countries being put off by the taste of Vegemite, while the Australian guests savored the new flavor.
Check out the ad below:
[via Adweek, images via Pizza Hut Australia]