[Click here to view the video in this article]
Luxury fitness company Equinox has released a provocative ad that shows how working out can lead to unexpected results.
Directed by Wieden+Kennedy New York, the latest installment in its ‘Equinox Made Me Do It’ campaign shows how exercise has inspired several individuals to make surprising choices, such as getting married to a younger tattooed man, being pelted with paintballs, and handcuffing themselves naked to a radiator.
“This campaign embodies that pride and the adventurous spirit that speaks to the idea that it’s about more than just taking risks. It’s about owning the consequences,” said Equinox CMO Carlos Becil.
Timed to coincide with the start of the new year when people vow to get fit, it might even motivate you to embark on your own exercise regime.
Watch the bold ad below.
[via Fast Company, video via equinox]
Luxury fitness company Equinox has released a provocative ad that shows how working out can lead to unexpected results.
Directed by Wieden+Kennedy New York, the latest installment in its ‘Equinox Made Me Do It’ campaign shows how exercise has inspired several individuals to make surprising choices, such as getting married to a younger tattooed man, being pelted with paintballs, and handcuffing themselves naked to a radiator.
“This campaign embodies that pride and the adventurous spirit that speaks to the idea that it’s about more than just taking risks. It’s about owning the consequences,” said Equinox CMO Carlos Becil.
Timed to coincide with the start of the new year when people vow to get fit, it might even motivate you to embark on your own exercise regime.
Watch the bold ad below.
[via Fast Company, video via equinox]