Wireless speaker manufacturer Sonos has recently unveiled its new brand identity that brilliantly pulsates like sound waves when the viewer scroll down the webpage.
For its new look, created by Bruce Mau Design, Sonos’ logo, which remains unchanged, is featured on a background of lines that produces a wonderful optical illusion when viewers scroll up and down the page.
According to Bruce Mau Design, the new identity hopes to advance “the idea of the modern music experience – not singular or monolithic but a rich diversity of expressions”.
What do you think of Sonos’ clever new look? Scroll up to try it for yourself.
[via Brand New]