6 April 2015

Brilliant Ad Shows Denture Brand Helping A Lion Get Its Bite Back

[Click here to view the video in this article]

Resembling a mini-documentary, this following ad by denture brand Fixodent shows the company helping a lion to get its bite back.

A nine-year-old white male lion, named Aslan, has lost its teeth prematurely.

Kevin Richardson, from the Kevin Richardson Wildlife Sanctuary, collaborated with Fixodent and Saatchi & Saatchi Italy to restore its teeth in a campaign titled ‘Saving Aslan’.

The commercial brilliantly ties in the big mission with its message of how the company helps individuals to ‘never stop biting life’.

Check out the ad below:

[via Adweek, images via Fixodent]