30 April 2015

Fun Interactive Book’s Plot Takes Place In The Exact Location Of Its Reader

[Click here to view the video in this article]

As part of its ‘365 Reasons To Smile’ campaign, Brazilian loyalty program Smiles has released a fun video to celebrate its 20th anniversary.

The company collaborated with São Paulo-based agency FCB Brazil on an interactive book featuring a storyline tied to its reader’s location via GPS. This means that the book makes references to the city or place the reader is in as he progresses through the novel.

An innovative combination of paper and technology, we think it’s a brilliant way of creating a unique reading experience for travelers.

Watch the ad below.

[via Ads of the World, video via FCB Brasil]