30 April 2015

Disconcerting Interactive Film Addresses Unwanted Sexual Behavior

[Click here to view the video in this article]

Previously, Transport for London (TfL), the Metropolitan Police Service, British Transport Police and City of London Police launched the campaign ‘Project Guardian’ to tackle unwanted sexual behavior and sexual assault on London’s public transportation system.

Recently, these partners launched a new campaign created by M&C Saatchi titled ‘Report It to Stop It’.

The highlight of the campaign is a 70-second interactive film that puts the viewer in the shoes of a victim of unwanted sexual behavior.

At each instance of the assaults, the viewer has the option of reporting the behavior by clicking ‘yes’ or ‘no’.

According to Little Black Book, TfL’s Mandy Courtney commented, “90% of unwanted sexual behavior on London transport goes unreported. Working with our policing partners we wanted to reassure the public through this communications campaign that we take every sexual incident seriously no matter what has happened. Sometimes people feel embarrassed to talk about it, but by reporting unwanted sexual behavior you can help to stop it”.

You can view the non-interactive version below, or click here to learn more about the campaign and participate in the interactive film.

[via Little Black Book, video via Transport for London]