To educate men on the importance of early detection of testicular cancer, Pornhub has unveiled a cheeky PSA centered around none other than porn.
In a clever play on the phrase “lasting longer”, porn actress Charlotte Stokely reveals the secret is detecting cancer warning signs early—doing so saves your life so you can concentrate on the things that really matter, like watching porn.
Created by McCann Peru, it turns the act of watching porn into an educational learning tool, by adding a creative twist to an unexciting and serious subject matter.
Check out the ad below.
[via Adeevee, video via McCannPeru]