7 April 2015

Chevrolet’s Ad Series Pranks ‘Real People, Not Actors’ In Focus Groups

[Click here to view the video in this article]

To promote the various aspects of its cars, Chevrolet has produced seven short commercials featuring ‘real people, not actors’ in focus group settings.

One of these—titled ‘Eyes on the Road’—shows individuals faced with adorable puppies, zombies, wrestlers and other distractions aimed at taking their attention off the screen.

While in another video—titled ‘Too Much Information’—focus group participants expressed discomfort when they were probed with very private questions.

Watch one of the ads below and the rest of the campaign here.

[via Adweek, images via Chevrolet]