6 April 2015

Coke Zero Unveils A Drinkable Billboard To Bring Soda To Thirsty Basketball Fans

[Click here to view the video in this article]

During this past weekend’s NCAA Men’s Final Four competition, Coke Zero and Ogilvy & Mather unveiled a drinkable billboard filled with soda to cater to thirsty basketball fans.

Located in White River State Park in Indianapolis, the 23,000-pound structure features a massive 4,500-foot straw that spells out “Taste It”, with the soda traveling from the bottom of the billboard to a sampling area filled with six fountain spouts.

Pushing all that liquid through the tube is no easy task; the billboard uses over 75 valves, four high-pressure pumps, and 16 sensors to get the soda flowing smoothly with the help of compressed air.

Watch a video introducing the billboard below.

[via Adweek, video via Coca-Cola Zero]