8 April 2015

Dove Challenges Women To ‘Choose Beautiful’ In Social Experiment

[Click here to view the video in this article]

Would you say you are “beautiful” or “average”?

Unilever brand Dove posed the above question to women in its latest ad campaign, titled ‘#ChooseBeautiful’.

The beauty brand flew to San Francisco, London, Shanghai, Delhi and São Paulo to carry out a social experiment—entrances to shopping malls were labeled with ‘Beautiful’ and ‘Average’, while team members observed as women made their choices.

The following video shows some women confidently striding past the doors that are tagged ‘Beautiful’, while others regretted walking through the ‘Average’ entryway and a minority refused to be pigeonholed by either selection.

Dove said in a statement, “Women make thousands of choices each day—related to their careers, their families, and, let’s not forget, themselves. Feeling beautiful is one of those choices that women should feel empowered to make for themselves, every day.”

Watch the video below:

[via Mashable, video via doveunitedstates]