21 April 2015

For Creatives: ‘The Client Is Not Always Right’, & 11 Other Rules To Work By

Jae Goodman, chief creative officer and co-head of Los Angeles-based CAA Marketing, recently wrote a great article for Adweek, in which he underlined 12 important rules for creatives to work by.

Gathered from his years of experience in advertising and beyond, his golden ‘Rules to Work By’ include only doing work you believe in, finding common ground with co-workers and clients, and remembering that the client is not always right.

Honest and passionate, it makes for an inspiring and insightful read for creatives everywhere.

Read the full article at Adweek.

[via Adweek, image via IMGembed]