16 April 2015

In This Thrilling Ad, Bicycles Ride Themselves In An Epic Cross-Country Marathon

[Click here to view the video in this article]

Here’s something you don’t see often: riderless bicycles competing in a high-octane cross-country marathon.

In this exhilarating ad for Cycling Canada, a group of self-cycling bikes embark on a thrilling journey across highways, forests, and mountains.

Gripping and intense, it’s meant to encourage Canadians to get active with the tagline “Hop on”.

The spot was created by ad agency Innocean, director Mark Zibert and special effects studio Alter Ego.

Check out the ad below.

[via Adweek, video via Cycling Canada]