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To promote its new sports-friendly ‘Cool Knitted Denim’ line, Taiwanese jeans retailer Earl Jean Taiwan played a humorous prank on its customers.
Together with agency Rules Creative, the company built a fake fitting room with a treadmill.
Unsuspecting customers trying on the new range got a shock when the floor started moving, forcing them to run to keep from falling down.
Check out the hilarity in the video below.
[via Adeevee, video via Rules Creative]