According to the World Health Organization, approximately 30 million forsaken dogs and cats reside in Brazil. This has caused overcrowding in many of Brazil’s animal shelters.
Although adoption is free, many people prefer to fork out the cash for a pricier purebred.
In an attempt to solve this problem, Quatro Patinhas NGO came up with the ‘Priceless Pets’ project to show people that an animal from a shelter does not make it any less of a good pet.
Pet shops in Brazil were invited to lend their displays and replace the purebreds for sale with animals from the shelter for a day. Customers who entered to make a purchase had no knowledge about the exchange, and did not realize that the animal that had caught their eye was from a shelter.
The reactions of customers upon being told that they could take the animal home without any charge were filmed on camera.
Thus far, 41 events have already been scheduled for this year. Watch the video below to learn more about the ‘Priceless Pets’ project.
[via PSFK, video via Associação Quatro Patinhas]