15 April 2015

Powerful Ads Highlight How Child Sexual Abuse Often Goes Undetected

[Click here to view the video in this article]

Mexican non-profit organization DIF Zapopan, who previously showed us how the pain of child abuse lasts a lifetime, is back with a new set of powerful ads.

To illustrate how child sexual abuse often goes undetected, the ads feature cases of abuse taking place in a bathroom, living room, and bedroom.

Like the previous ads, Publicis México was behind this latest series.

Check out the video and print ads below.

[via Adeevee and DIF Zapopan Sexual child abuse: Hard to see, videos via Publicis México]