2 April 2015

Tired Footballers Promote Volkswagen’s New Fatigue Sensor Feature

[Click here to view the video in this article]

Created by AlmapBBDO São Paulo, the following ad shows tired footballers humorously being used to promote Volkswagen’s new fatigue sensor feature.

In the ad, a fatigue sensor icon flashes above the heads of weary football players just before they are substituted.

The icon appeared during FA Cup and Italian Serie A league matches broadcast in Brazil.

Check out the video below.

[via Adeevee, video via AlmapBBDO]