Conceived by BBDO Clemenger, Sydney, this series of thought-provoking poster ads is designed to raise public interest about what is on Foxtel’s news channels.
These three posters feature renowned experts and commentators on various subjects, such as Kevin McCloud on Lifestyle and Sir Tony Robinson on History, asking intriguing questions that people would like to know the answers to.
By piquing curiosity, these clever advertisements aim to get viewers to tune in to network's channels.
View the rest of the series below.
[via Campaign Brief]