[Click here to view the video in this article]
A bank in Russia, Alfa-Bank, has given their customers a good reason to stay fit, and that’s better interest rates.
Using fitness trackers, like RunKeeper,Fitbit or Jawbone UP, an online ‘Activity™’ platform monitors customers’ movements and transfers small amounts of their money to a special savings account depending on how much they exercise.
This special savings account has a high interest rate of 6% per annum, and the only way to have access to this account is to log fit scores in your fitness trackers.
Created by Moscow-based marketing consultancy and advertising agency 42 Agency, this is the first of its kind software that rewards account holders for leading active lifestyles.
Watch how it works below:
Click to enlarge
Click to enlarge
Click to enlarge
Click to enlarge
[via PSFK]
A bank in Russia, Alfa-Bank, has given their customers a good reason to stay fit, and that’s better interest rates.
Using fitness trackers, like RunKeeper,Fitbit or Jawbone UP, an online ‘Activity™’ platform monitors customers’ movements and transfers small amounts of their money to a special savings account depending on how much they exercise.
This special savings account has a high interest rate of 6% per annum, and the only way to have access to this account is to log fit scores in your fitness trackers.
Created by Moscow-based marketing consultancy and advertising agency 42 Agency, this is the first of its kind software that rewards account holders for leading active lifestyles.
Watch how it works below:
Alfa Activity: to earn money, you have to sweat from 42 Agency on Vimeo.
Click to enlarge
Click to enlarge
Click to enlarge
Click to enlarge
[via PSFK]