[Click here to view the video in this article]
Agency FCB Brazil recently teamed up with language school CNA for a heartwarming program called ‘Speaking Exchange’ where it connects English-learning teens in Brazil with elderly Americans living in retirement homes.
Beneficial to both parties, the students were given a chance to practice English with someone abroad, while the lonely senior citizens had someone to talk to.
The conversation was carried out “via an exclusive digital tool that uses video chat technology to bring the students face-to-face with Americans”.
As seen in the video below, their interactions are sweet and heartwarming as they shared their life stories and background with one another.
“The idea is simple and it’s a win-win proposition for both the students and the American senior citizens,” said Joanna Monterio, executive creative director of FCB Brazil. “It’s exciting to see their reactions and contentment. It truly benefits both sides.”
Please watch the video below to find out more:
[via Agency Spy]
Agency FCB Brazil recently teamed up with language school CNA for a heartwarming program called ‘Speaking Exchange’ where it connects English-learning teens in Brazil with elderly Americans living in retirement homes.
Beneficial to both parties, the students were given a chance to practice English with someone abroad, while the lonely senior citizens had someone to talk to.
The conversation was carried out “via an exclusive digital tool that uses video chat technology to bring the students face-to-face with Americans”.
As seen in the video below, their interactions are sweet and heartwarming as they shared their life stories and background with one another.
“The idea is simple and it’s a win-win proposition for both the students and the American senior citizens,” said Joanna Monterio, executive creative director of FCB Brazil. “It’s exciting to see their reactions and contentment. It truly benefits both sides.”
Please watch the video below to find out more:
[via Agency Spy]