To promote the Cannes Lions International Festival of Creativity, the organizers have teamed up with McCann London and commissioned award-winning photographer, Max Oppenheim, to create an unforgettable stock photography image.
The campaign titled ‘Pumped’ features several world-renowned creative professionals, those at the very top of the industry, who are portrayed as super-positive, fist-pumping, stock photography models.
The campaign features Benjamin Palmer, chairman of The Barbarian Group, New York; Chloe Gottlieb, ECD of R/GA, New York; Amir Kassaei, global chief creative officer of DDB Worldwide; Ted Royer, chief creative officer of Droga5, New York; Angel Anderson, VP/experience director of CP+P in LA; Sean Sim, ECD of Ogilvy China; Cindy Gallop, founder & CEO of If We Ran The World and Make Love Not Porn; James Hilton, co-founder and CCO of AKQA; and Laura Gregory, CEO and founder of Great Guns.
This print campaign aims to reach creative professionals and convince them to attend the festival, then return to work with renewed enthusiasm, as portrayed on the faces of even the most senior (or, jaded) industry figures.
[via Campaign Brief Asia]