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Advertising agency Leo Burnett Melbourne and Honda Australia have teamed up to launch an unlikely product for the Japanese automobile company: a brand of bottled water called H20.
This memorable activation drives the point that Honda’s new compressed hydrogen-powered Honda FCX runs so clean, that its exhaust pipes contain only clean water that’s drinkable.
Honda then gave the water away as free samples
Each bottle is branded with Honda touchpoints, with the following copy: "Delicious, fresh H2O from a pristine mineral spring, cool mountain glacier or … the exhaust pipe of the Honda FCX. The world's first hydrogen-powered car that emits only water. Water so clean and pure, you could put it in a bottle and drink it. Now isn't that refreshing?"
Watch its activation below:
[via Adweek]
Advertising agency Leo Burnett Melbourne and Honda Australia have teamed up to launch an unlikely product for the Japanese automobile company: a brand of bottled water called H20.
This memorable activation drives the point that Honda’s new compressed hydrogen-powered Honda FCX runs so clean, that its exhaust pipes contain only clean water that’s drinkable.
Honda then gave the water away as free samples
Each bottle is branded with Honda touchpoints, with the following copy: "Delicious, fresh H2O from a pristine mineral spring, cool mountain glacier or … the exhaust pipe of the Honda FCX. The world's first hydrogen-powered car that emits only water. Water so clean and pure, you could put it in a bottle and drink it. Now isn't that refreshing?"
Watch its activation below:
[via Adweek]