29 December 2014

Designer ‘Pimps’ The Helvetica Typeface With Bright Colors, Fun Details

Based in Lima, Peru, designer and illustrator Redak Anderson has updated the famous Helvetica as a homage to the typeface that he feels “solves his design problems very well”.

Using palettes of bright colors and playful details, Anderson has brought the typeface away from its usual clean, no-nonsense image with his fun typography project titled “Pimp My Helvetica”.

Head over here to view all the images from the project—what do you think of this new version of the beloved Helvetica?

[via Abduzeedo, images by Redak Anderson]