17 December 2014

Infographic: Google Reveals Factors That Determine An Ad’s Viewability





Google has come up with an infographic that reveals five factors that determine an ad’s viewability.



The results were drawn from a study of its display advertising platforms, and they divulge the secrets behind transforming mere impressions into viewability.



Scroll down to find out more.



Click to view full enlarged version





Click to view full enlarged version



Click to view full enlarged version





[via Google]