Although London-based design consultancy Johnson Banks created the “Logo Workflow Guide” in 2011, it has been making the rounds on the internet recently—we think that it is as useful today as when it was first made.
By answering a series of simple questions, logo designers would be able to make better decisions about what they should do or shouldn’t do with a specific project.
For instance, some of the first questions to ask yourself when making a logo are “Is it based on a piece of type (a logotype)?”, “Will it animate well?” and “Does it work at different scales and sizes?”.
Do you think this flow chart would help you in your logo design work? View it in full below.
Click on image to view an enlarged version of the full chart
Click on image to view an enlarged version of the full chart
[via Brand New, images via Johnson Banks]