[Click here to view the video in this article]
IKEA has unveiled its first ad of 2015, and it’s a wonderfully strange short that features a flock of t-shirts flying around the world in their quest to find a home.
In the ad, the garments travel across seas and mountains through snow and rain, before finally settling into an IKEA PAX wardrobe.
It was shot by Dougal Wilson of Blink Productions for the furniture brand’s ‘The Wonderful Everyday’ campaign.
Check out the ad below.
[via Adweek, video via ikeauk]
IKEA has unveiled its first ad of 2015, and it’s a wonderfully strange short that features a flock of t-shirts flying around the world in their quest to find a home.
In the ad, the garments travel across seas and mountains through snow and rain, before finally settling into an IKEA PAX wardrobe.
It was shot by Dougal Wilson of Blink Productions for the furniture brand’s ‘The Wonderful Everyday’ campaign.
Check out the ad below.
[via Adweek, video via ikeauk]