[Click here to view the video in this article]
Japanese advertising agency TBWA\HAKUHODO has created an elegant solution to the problem of cyclist visibility in low lighting conditions, or in the nighttime.
Their solution was ‘City Firefly’, a contraption that serves two functions. When your bicycle is parked and locked, it is a simple bicycle chain lock, but once you are ready to ride, strap the chain over your body and it serves as a wearable safety gear.
Road safety affects motorists, pedestrians, and cyclists alike. By making safety gear more visually appealing, it also serves its purpose to give road users a greater awareness of cyclists’ presence.
City Firefly is a brilliant solution that brings aesthetic together with function. It has been awarded ‘Best Of The Best’ in the Red Dot Design Award 2014.
Watch its case film below:
[via Red Dot]
Japanese advertising agency TBWA\HAKUHODO has created an elegant solution to the problem of cyclist visibility in low lighting conditions, or in the nighttime.
Their solution was ‘City Firefly’, a contraption that serves two functions. When your bicycle is parked and locked, it is a simple bicycle chain lock, but once you are ready to ride, strap the chain over your body and it serves as a wearable safety gear.
Road safety affects motorists, pedestrians, and cyclists alike. By making safety gear more visually appealing, it also serves its purpose to give road users a greater awareness of cyclists’ presence.
City Firefly is a brilliant solution that brings aesthetic together with function. It has been awarded ‘Best Of The Best’ in the Red Dot Design Award 2014.
Watch its case film below:
City Firefly - Wearable bicycle chain lock concept (Red Dot Award: Best of the best) from TBWA\HAKUHODO\QUANTUM on Vimeo.
[via Red Dot]