3 March 2015

Coca-Cola Bottle’s 100th: 15 New Ads, 130 Designers Recreate Iconic Images

[Click here to view the video in this article]





By Sawdust Studio



Coca-Cola is pulling out all stops to celebrate the centennial birthday of its iconic bottle in a grand fashion.



Last week, we’ve featured this animated spot showing the journey of the bottle as part of its celebratory 100th anniversary global ad campaign.



The brand has released 14 other video commercials paying tribute to the Coca-Cola bottle.



From a stop-motion ad and ones that celebrate relationships (‘Happiest Bottle’ and ‘Kiss Happiness’) to shorts that feature the drink prominently (‘Balloons’, ‘Rocket’, ‘Surfing’, ‘Roller Coaster’, ‘Curves’, ‘Psssssft’, ‘Heart’, ‘3/37 Degrees’, ‘In The Dark—Happy Birthday’, ‘Bubbles’ and ‘Taste’), these video commercials are all shot in different styles to commemorate the occasion.



That’s not all.



Coca-Cola also asked more than 130 artists, designers and illustrators from 15 countries to reimagine the iconic soda bottle imagery and iconography in the ‘#MashupCoke’ project using only Coke red, black and white.



Check out some of the works below and head on over here for more.



Kiss The Past Hello. Coca-Cola Design: 100 Years of the Coca-Cola Bottle. #mashupcoke by: Nicole Jordan, David Turner, Sarah Moffat, Turner Duckworth @Turnerduckworth #cocacola #cokebottle100


A photo posted by Mashup Coke (@mashupcoke) on Feb 27, 2015 at 1:01pm PST








Kiss The Past Hello. Coca-Cola Design: 100 Years of the Coca-Cola Bottle. #mashupcoke by: Matthew Kenyon @everydayisplay #cocacola #CokeBottle100


A photo posted by Mashup Coke (@mashupcoke) on Feb 26, 2015 at 12:14pm PST








Kiss The Past Hello. Coca-Cola Design: 100 Years of the Coca-Cola Bottle. #mashupcoke by: CMA #cocacola @cmabranding


A photo posted by Mashup Coke (@mashupcoke) on Feb 26, 2015 at 12:53pm PST








Kiss The Past Hello. Coca-Cola Design: 100 Years of the Coca-Cola Bottle. #mashupcoke by: Thomas Wilder, COLLINS @thomaswilder #cocacola #cokebottle100


A photo posted by Mashup Coke (@mashupcoke) on Feb 27, 2015 at 5:31pm PST








Kiss The Past Hello. Coca-Cola Design: 100 Years of the Coca-Cola Bottle. #mashupcoke by: Deklah Polansky, Coca-Cola Design @cocacoladesign @deklahpolansky #cocacola #cokebottle100


A photo posted by Mashup Coke (@mashupcoke) on Feb 27, 2015 at 1:48pm PST








Kiss The Past Hello. Coca-Cola Design: 100 Years of the Coca-Cola Bottle. #mashupcoke by: Deklah Polansky, Coca-Cola Design @deklahpolansky @cocacoladesign #cocacola


A photo posted by Mashup Coke (@mashupcoke) on Feb 26, 2015 at 12:45pm PST








Kiss The Past Hello. Coca-Cola Design: 100 Years of the Coca-Cola Bottle. #mashupcoke by: Tom Farrell, Coca-Cola Design @txfarrell @cocacoladesign #cokebottle100 #cocacola


A photo posted by Mashup Coke (@mashupcoke) on Feb 27, 2015 at 1:27pm PST










[via Adweek, images via Mashup Coke]