17 March 2015

Heartwarming Ad Shows Dad Virtually Watching The Birth Of His New Son

[Click here to view the video in this article]

To promote its new Samsung Gear VR—a virtual reality headset—the tech giant lets a father virtually experience the birth of his new child, even though he couldn’t physically be at the hospital due to work.

While this ‘world’s first live virtual reality birth’ is a promotional ad for the wearable from Samsung, it is still an effort that hits all the right feels.

Watch the video below:

[via Ad Age, images via Samsung Australia]