26 March 2015

‘Hot Dudes Reading’ Collaborates With Banana Republic For A Good Cause

Remember the popular @HotDudesReading? The Instagram account featuring good-looking guys reading books on board trains?

Well, this somewhat voyeuristic Instagram account decided to lend itself to a good cause, through its collaboration with clothing brand Banana Republic.

Starring models decked out in Banana Republic’s spring releases and paired with witty captions by the @HotDudesReading team, this partnership aims to raise US$50,000 in donations for First Book, a childhood literacy non-profit social enterprise.

According to PSFK, this was a one-time joint effort which took place on 14 March.

Nevertheless, with the flurry of Instagram accounts featuring hot people posing with things or doing particular actions mushrooming of late, this might be a step in the right direction—utilizing their wide social media reach to drive good causes.

Find out more about the campaign here.

"He's studying that book like a high stakes poker hand. Put your cards on the table, stud, we're all in. #ReadEmAndWeep" #hotdudesreading x #thenewBR --- Help @hotdudesreading & @FirstBookOrg provide books for schools & children. Every $5 puts 2 books in their hands. Join the cause & donate (link in bio)

A photo posted by Banana Republic (@bananarepublic) on Mar 14, 2015 at 12:04pm PDT

Catch @hotdudesreading in #thenewBR while they read for a cause! #weareBR #HotDudesReadingForACause

A photo posted by Jenny Normand (@jenny_normand) on Mar 20, 2015 at 10:57am PDT

Catch @hotdudesreading in #thenewBR while they read for a cause! #weareBR #HotDudesReadingForACause @firstbookorg

A photo posted by Curtis Pinkerton (@curtis6690) on Mar 20, 2015 at 8:24am PDT

[via PSFK, images via Banana Republic x Hot Dudes Reading]