[Click here to view the video in this article]
We’ve featured some impactful anti-text driving PSAs before, but none are as elegant as this one by South Korean car-maker Kia.
Aptly titled ‘Crash Text’, the powerful ad features alphabet letters being destroyed in slow motion, while metal burns and shards of glass explode balletically around them.
As the letters are wrecked by blood splatters and crash marks, we’re reminded to keep our eyes on the road, lest we end up dying a slow, painful death like them.
The atmospheric piece was created by Saatchi & Saatchi Dubai.
Check out the ad below.
[via Fast Company, video via ElPublicista Revista]
We’ve featured some impactful anti-text driving PSAs before, but none are as elegant as this one by South Korean car-maker Kia.
Aptly titled ‘Crash Text’, the powerful ad features alphabet letters being destroyed in slow motion, while metal burns and shards of glass explode balletically around them.
As the letters are wrecked by blood splatters and crash marks, we’re reminded to keep our eyes on the road, lest we end up dying a slow, painful death like them.
The atmospheric piece was created by Saatchi & Saatchi Dubai.
Check out the ad below.
[via Fast Company, video via ElPublicista Revista]