Like these London billboards, these striking outdoor print ads for Homes for Britain highlight the high housing prices in the UK.
Created by AMV BBDO, they feature the cost of their own square footage to show how much that amount of space would cost in homes in London, Edinburgh, Bath, Oxford, and York.
Placed in Westminster subway station, they are aimed at pressuring politicians to build more affordable homes.
The campaign also includes ads placed on escalator steps and in train cars.
Check out the ads below.
[via Adweek and The Inspiration Room]