[Click here to view the video in this article]
The Apple Watch has just been unveiled, and with the tech company’s latest new-fangled device comes its first television spot.
As Adweek pointed out, Apple has gone for a familiar, well-trod advertising technique that harks back to its television commercials of the past.
The ad shows gorgeous close-ups of the Apple Watch against a white background while various animations demonstrate its apps, all soundtracked to an upbeat song.
The message is clear: why tinker with what has worked previously?
Apple previously came up with these stylish high fashion print ads as a run-up to its launch.
Check out the new spot below.
[via Adweek, video via Apple]
The Apple Watch has just been unveiled, and with the tech company’s latest new-fangled device comes its first television spot.
As Adweek pointed out, Apple has gone for a familiar, well-trod advertising technique that harks back to its television commercials of the past.
The ad shows gorgeous close-ups of the Apple Watch against a white background while various animations demonstrate its apps, all soundtracked to an upbeat song.
The message is clear: why tinker with what has worked previously?
Apple previously came up with these stylish high fashion print ads as a run-up to its launch.
Check out the new spot below.
[via Adweek, video via Apple]