11 April 2015

Ad For Disability Support Group Shows How Kids Never Discriminate Faces

[Click here to view the video in this article]

Late last year, Paris-based advertising agency Leo Burnett created an ad for the Noémi Association titled: The eyes of a child.

The ad features a child with their parent, sitting in front of a large screen and a divider between them. As the image on the screen changes, they emulate the faces onscreen.

Halfway through, there is an unexpected twist. The faces onscreen are no longer funny or fun to emulate. The kids and adults have very different reactions as the reel plays on.

The French Noémi Association is an association that supports families of individuals with multiple disabilities. They aim to change the way society looks at people with disabilities—not to ignore their disability, but to acknowledge it in a positive manner.

Watch it below:

[via YouTube]