After showing us the amazing listings and experiences its home rental service offers, Airbnb wants to make you feel like a local wherever you are, anywhere in the world, in its biggest campaign to date.
Featuring real Airbnb hosts, its ‘Never A Stranger’ ad follows the travels of a young woman named Ellie as she explores New York, Paris, Tokyo, Tulum and Rio de Janeiro.
Created by agency TBWA\Chiat\Day, the evocative spot shows how strangers become friends, thanks to the global Airbnb community.
“Our goal was to create a truly global journey, the trip of a lifetime. When selecting hosts we started by searching for Airbnb SuperHosts in each of the neighborhoods where we filmed. We wanted to find hosts with unique, beautiful listings and unique, beautiful stories about what hosting on Airbnb brings to their lives,” said Airbnb chief marketing officer Jonathan Mildenhall.
Part of Airbnb’s ‘Belong Anywhere’ motto, the campaign will run in the US, UK and Australia, including broadcast spots in the NBA playoffs and theater tie-ins with Avengers movies in all three countries.
Visitors to its website can find out more about the hosts in the ad, including Ed from Tulum and Rina from Tokyo.
Check out the ad below.
[via Fast Company, video via Airbnb]