To celebrate the UK launch of the Absolut Andy Warhol limited edition bottle, the brand has introduced ‘Silverpoint’, a storytelling iPhone app.
Based on the blotted-line drawings of the same name by Warhol, the collaboration between Absolut, immersive theater company Punchdrunk and design agency Somethin’ Else, has produced a mobile mystery game that explores experiential marketing.
Users are challenged with a variety of games to earn stars in order to reveal information about a vanished woman named Chloe. The app has also placed iBeacons in various locations in London, which will reveal secret events and performances to select players who really delve deep into the story.
Watch the video below to learn more about this game, and head over to its website to find out more.
[via Fast Company]