2 April 2015

BMW Gives Away A Brand New Car In Its ‘Reverse’ April Fools’ Prank

[Click here to view the video in this article]

Instead of playing the usual April Fools’ prank on its customers, BMW New Zealand decided to surprise them with the ‘world’s first reverse prank’—by giving away a brand new car.

For this stunt, it ran a newspaper ad informing customers that they could swap their old car for a brand new BMW—they simply had to be the first person to head down to the dealership and ask for ‘Tom’.

Most people would have dismissed it as a joke, but according to BMW, “it was a test to see who would risk looking like the ultimate fool for the ultimate car”.

What do you think? Would you have ignored the ad?

Check out the prank below:

[via BMW New Zealand]