3 April 2015

Clever Ad Provides A Brutally Honest Look At Typical Social Media Behaviors

[Click here to view the video in this article]

Film director Michael Lockshin has produced a witty video that pokes fun at the typical behaviors observed on social media.

Titled ‘The Drowning’, the Russian short shows a man drowning and struggling in the waters while onlookers chime in their two cents’ worth on the situation.

The video—incorporating a witty twist at the end—turns out to be a clever ad for an international charity social network, the Mainpeople.

Watch the video below, you might want to click on the ‘CC’ option for English subtitles:

[via SPLOID, images via Michael Lockshin]