After catching our attention with these street art murals and cardboard boxes, UK-based charity DePaul UK’s new campaign features print ads plastered on public street corners in London.
The striking, sparse ads feature thought-provoking messages that reflect typical attitudes towards homeless people, such as the possibility of being robbed or beaten up by them.
Located in areas frequented by young homeless people, they feature different views on either side—when read together they form an encouraging message urging viewers to put aside their preconceived notions, and volunteer to house homeless people for a night or two.
The campaign was created by art director Dan Kennard and copywriter Ben Smith from Publicis London, who found that concerns over safety prevented people who might otherwise consider volunteering.
Check out the ads below.
[via Creative Review]