In an effort to get more New Yorkers volunteering for their city, The New York City volunteer service has used creative and colorful prints to catch the attention of its citizens.
Creative agency Sid Lee has produced a colorful campaign of prints with the catch-phrase, “Good for you good for your city”. The posters highlight four different areas which New Yorkers can volunteer for their city.
The campaign also has a matching clothing line that comes in three bright colors to attract the attention of citizens.
Scroll down or head over to this website to find out more about the campaign.
[via Fubiz]