Design student Sara Marshall has started a creative project that reimagined the identity of major brands like FedEx and Coca-Cola as beautiful and elegant hand-lettered logos.
For her ‘Brand by Hand’ lettering project, Marshall transformed the logos of these major brands into elegant hand-lettered logos while still retaining their iconic colors and identity.
Marshall wrote that her project aims to introduce “the personal, hand-treated and flowery nature of hand lettering into the cold corporate world”.
What are your thoughts on Marshall’s creative project?
Scroll down for a closer look, or visit her project page to view the rest.
[via Sara Marshall]