8 April 2015

Is Honda’s Hypnotic, Looping Ad The Most Mesmerizing Car Commercial Ever?

[Click here to view the video in this article]

After challenging us to a speed reading test, Honda has unveiled a new ad and it’s a hypnotic, looping spot that arguably ranks among the most mesmerizing car commercials.

Titled ‘Endless Road’, the ad follows a car along a never-ending, spiraling road as day turns to night and day again, while the cheerful tune ‘Twisted Nerve’ plays.

Created to promote Honda’s commitment to quality, and the performance and longevity of its cars, the collaboration with mcgarrybowen London follows the Japanese car-maker’s brilliant ‘The Other Side’ and ‘Illusions’ ads.

Watch the spot below, and view the endless, location-specific version here.

[via Adweek, video via HondaVideo]